The Quintessential Marketer event reveals priorities for marketers in ...

In our struggling economy and with the evolution of buyer behaviour, organisations want more effective marketing spend.  Marketers are constantly asked to make the most of the leads they get, without blowing the budget. Professional Advantage recently hosted events for marketing...

Rescuing SharePoint Projects

Let’s be honest, SharePoint implementations typically aren’t cheap investments, especially when you factor in the licensing and overheads. Committing to a SharePoint implementation carries with it the responsibility to make sure you get it right. You want to make sure your provider...

Microsoft CRM and a transactional engine, leveraging the power of ERP ...

Compare an ERP (Enterprise Resource Planning) with a CRM (Customer Relationship Management)?  If we boil it right down we can think of ERP systems as ‘processing transactions’ and CRM systems as ‘recording events’.  The transactional engine has historically been the powerbase of...

Retail Analytics is only half the answer- Taking action delivers resul...

Retail Analytics is only half the answer.  Whilst analytics help give us insight into the business, it’s the action that flows from this insight that actually makes the impact. This is the strength that Professional Advantage’s RAMP product offers.  RAMP stands for Retail Analytics...

The Rise and Fall of Business Empires – Making your business rise agai...

We’ve all seen what’s happened to a certain high profile Australian retailer recently, and the retail industry in general. The internet is generally touted as the cause, however, it’s because the people at the top refused to innovate. They stagnated, allowing organisations who...