The ROI is history

ROI as a meaningful investment decision making tool for a new corporate business system is finished. Generally, two states of decision making in technology implementations are either efficiency or effectiveness. Efficiency is the old way of thinking, with roots in a mechanical,...

SharePoint ensures that good communications contribute to a healthy wo...

Weight Watchers is the most successful weight-loss organisation in Australia and New Zealand. For almost fifty years the company’s focus on education and support has proven to be a winning recipe with consumers seeking a healthier body weight. Aware of the importance of easy,...

What our customers say about Retail Analytics and Merchandise Planning...

Implementing business intelligence (BI) solutions into retail organisations is something that Professional Advantage has done for many years.  In many cases we’ve deployed solutions to help retail analytics (RA) and merchandise planning (MP). Here are quotes from four customers about...

Right on cue with Microsoft Dynamics AX 2012 business intelligence

Many out-of-the-box systems do a great job in capturing and providing masses of data. The challenge however is making sense out of the information presented. The common outcome for users is to end up with a lot of disconnected information which, coupled up with analysis tools that are...

Membership data gives rise to companion marketing opportunities

One of the nice features I like about some online shopping experiences is the companion marketing feature. When I purchase a book say, the online site looks at people that bought the same book as myself and then presents me with a list of other titles they have bought. This works much...