Marketing analytics: more than just numbers in a report

Why do marketing metrics matter? Due to the ever-changing macro environment, the roles and responsibilities of marketing departments have also evolved. Gartner has predicted that by 2017, CMOs are anticipated to spend more on IT projects than the CIO of a business.

The inside story on marketing automation at Professional Advantage

This is the second of three posts about Professional Advantage’s utilisation of MS Dynamics CRM across the organisation. Professional Advantage works with companies looking to gain business improvements through the use of technology. Since its beginning, the company has worked with over...

The Quintessential Marketer event reveals priorities for marketers in ...

In our struggling economy and with the evolution of buyer behaviour, organisations want more effective marketing spend.  Marketers are constantly asked to make the most of the leads they get, without blowing the budget. Professional Advantage recently hosted events for marketing...

Marketing, should I go social, direct or digital? The Quintessential M...

The challenge for marketing leaders today, is to recognise the need for innovative and dynamic approaches to strategic decision making and incorporating them to continually drive marketing excellence while maximising bottom line benefits. At our ‘Quintessential Marketer’...