For any company looking to continually add value to the customer experience, it pays to know as much as you can about the customer. Things like how they came to be a customer, what they bought, what their experience has been like are all nuggets of information gold.
Category: Dynamics CRM 2013
Today customers are completing 65% of their decision making process before engaging a sales person. Depending on your content marketing strategy, you can either be part of the buying cycle, or you can miss out simply because you lack findable content.
Despite the rich functionality and ease-of-use capabilities of today’s most popular CRM systems, frequently management feels it doesn’t deliver on its promises. So what can be done about it?
As Professional Advantage’s Marketing Manager, I’m always looking for ways to boost the return on investment from our marketing campaigns. It’s a requirement of the job that’s common to all marketing executives, but it’s a task that traditionally is not easily achieved.
Microsoft Dynamics CRM 2013 has introduced a new tool when creating or modifying a data entry form. We can now create Business Rules that apply during data entry. Previous to the 2013 version of CRM we had to resort to using jscript on the form to do any data checking.
The business rules tool should reduce (but at this stage not eliminate) the use of jscript and therefore make forms management a little easier.
The new version of Microsoft Dynamics CRM has been available for a while now and I have had a chance to work with it with a couple of upgrading clients using the Microsoft Online version. The thing I like most is how smoothly the upgrade went for them.
Microsoft has supplied a sales-focused iPad/ Windows Tablet mobile solution for CRM 2013. This application is free and can be used with any Dynamics CRM Online or on-Premise (with ADFS) implementation.
If you have recently considered the question, “should I put my CRM in the cloud”, then this blog is for you. I’ll take you through the reasons for and against hosted CRM in the cloud, and the different choices and considerations available to you. You should find this helps you choose where to locate your business’s CRM system.
To justify your marketing budget you need to establish forecasts based on past performance, measure the actual outcomes and match them back against the forecast. Then when you present your budget, you can provide facts based on previous forecasts and actual results. This will give you credibility in your marketing investment requests.
Not everyone loves new technology. In fact, introducing something new to your business that involves changing work practice or learning a new way of doing something can be one of the hardest things a manager has to tackle.