When Microsoft Dynamics CRM 2015 was released late last year, it got people talking for all the right reasons. With an improved user interface, enhanced mobile capabilities and better business process automation, we’ve seen consistent demand for Dynamics CRM 2015.
Why do marketing metrics matter? Due to the ever-changing macro environment, the roles and responsibilities of marketing departments have also evolved. Gartner has predicted that by 2017, CMOs are anticipated to spend more on IT projects than the CIO of a business.
This is the second of three posts about Professional Advantage’s utilisation of MS Dynamics CRM across the organisation. Professional Advantage works with companies looking to gain business improvements through the
In our struggling economy and with the evolution of buyer behaviour, organisations want more effective marketing spend. Marketers are constantly asked to make the most of the leads they get,
The challenge for marketing leaders today, is to recognise the need for innovative and dynamic approaches to strategic decision making and incorporating them to continually drive marketing excellence while maximising