Ben is a self-confessed marketing geek. He’s fascinated by consumer psychology, and is always on the lookout for new ways to attract members to his local club where he works as a marketing manager....
Charities and professional associations rely on information systems to keep running. However there are actually several problems associated with running multiple, disparate IT systems.
This is part II in our series on business systems for membership and professional associations. Deciding whether to “buy” or whether to “build” your new business systems can be difficult, so here’s some guidelines to help you.
As a one of Australia’s leading providers of IT products and services, we are regularly approached by organisations who are initiating the process of deciding whether to “buy” or whether to “build” the business systems they will be dependent upon.
One of the reasons behind Professional Advantage’s ability to quickly develop robust customer relationship management (CRM) based applications such as UpBeat, is a specific development framework.
Your professional association’s event was clearly a success. There’s going to be a grind tomorrow, because the sponsors are expecting a breakdown of the attendees with analysis of how they fit the sponsors’ aims. You’ll be working in a spreadsheet. Yes, a grind.
As a Microsoft Dynamics CRM Gold Partner we have been asked the same question many, many times: “how can I import marketing list members from an Excel spreadsheet?” Our team of CRM developers have looked into this requirement and have built a tool.
With so many ways to communicate or be heard, membership-based organisations need to be constantly reviewing their use of technology and ensure it maximises their communication abilities.
Donors form the lifeline for not for profit (NFP) organisations. Hence, donor management becomes a vital and core competency of NFPs. The better an organisation can understand and interact with their donors the more stable and successful the NFP will become.
One of the nice features I like about some online shopping experiences is the companion marketing feature. When I purchase a book say, the online site looks at people that bought the same book...