Today customers are completing 65% of their decision making process before engaging a sales person. Depending on your content marketing strategy, you can either be part of the buying cycle, or you can miss out simply because you lack findable content.
We collect (and waste) large amounts of information every day. We are at least doubling our data storage every two years. The information we collect can provide some great insights into our business and our customers, if you can access it.
While it’s easy to spot a social media marketing disaster, it’s not as simple to prove that corporate social media delivers return on investment.
Despite the rich functionality and ease-of-use capabilities of today’s most popular CRM systems, frequently management feels it doesn’t deliver on its promises. So what can be done about it?
As Professional Advantage’s Marketing Manager, I’m always looking for ways to boost the return on investment from our marketing campaigns. It’s a requirement of the job that’s common to all marketing executives, but it’s a task that traditionally is not easily achieved.
Microsoft Dynamics CRM 2013 has introduced a new tool when creating or modifying a data entry form. We can now create Business Rules that apply during data entry. Previous to the 2013 version of CRM we had to resort to using jscript on the form to do any data checking.
The business rules tool should reduce (but at this stage not eliminate) the use of jscript and therefore make forms management a little easier.
This is definitely a case of “There is integration and then there is integration”. If like us, you’re looking to do more than the out-of-the-box integration between SharePoint 2013 and Dynamics CRM 2011 (which, let’s face, is fairly basic) then read on.
One of the nice features I like about some online shopping experiences is the companion marketing feature. When I purchase a book say, the online…
Customer relationship management systems are used to enable organisations to manage a large number of customers and prospects by sharing information on interactions such as…