You’ve read the ClubIntel brochures. You’ve watched the demos. You can list multiple ways that ClubIntel will deliver value to your club and its members. It’s no secret that you
Arnold is the floor manager at a registered club on the Central Coast. The club is packed in the summer months, and there’s always a crowd in the gaming area on weekends.
Ben is a self-confessed marketing geek. He’s fascinated by consumer psychology, and is always on the lookout for new ways to attract members to his local club where he works
Jenna is the finance manager at a registered club in Western Sydney. She works with a great team and feels supported by the club’s executives, so she doesn’t mind doing the occasional overtime shift to manually compile monthly and quarterly finance reports.
In the mid to late nineties, Yahoo was the world’s top search engine. It wasn’t the only search engine available. Then Google came along.
Mark is Operations Manager at one of New South Wales’ busiest registered clubs. It’s been a few years since Mark started working out the back. But he still hasn’t forgotten what he learned on the club floor.
It’s fair to say that most clubs would benefit from greater insight into their operations. After all, managers and executives want to know they’re making the right decisions to boost revenue, increase member satisfaction and stay profitable.
It’s not easy running a successful registered club. There are so many moving parts: gaming, food and beverage, events, sport, marketing, finance, membership management, the list goes on and on. Keeping on top of it all is a challenge.
From the outside, the registered club looks simple to most people. From the inside, however, it’s a complex business operation in a highly competitive industry. To thrive, a club needs to understand what its members want, how they behave, how much they spend and why.