We collect (and waste) large amounts of information every day. We are at least doubling our data storage every two years. The information we collect can provide some great insights into our business and our customers. It can describe who our customers are in terms of age, gender, marital status, preferred contact method and other geo-demographic data. We can also analyse the behaviour of our customers by looking at raw transactions like orders, payment methods, usage of products and services, location data collected by GPS and mobile phones and the like. We can look at how the customer interacts with us through various touch points like emails, web site visits or notes from our service centres. Last but not least, we can find out how our customers feel about our brand, products and services by doing sentiment analysis of their social media postings and analysing their survey answers.
There is quite a bit we can find out about our business by looking at the data we collect every day. The ability to tap into this information to support our business decisions is the key competitive advantage of our business.
So if this information is the key strategic tool then it makes sense to empower the broader user population to access and analyse that data. This is the only way to fully take advantage of data to optimise our business outcomes. Yet many organisations are still a long way off this target.
With traditional business intelligence (BI) tools the access to data and analysis is only available to a select few. This is mostly due to the complexity of these solutions. Organisations that have implemented QlikView have narrowed the gap between data and business users significantly. QlikView has been around for 20 years and has grown into a business user-centric platform that enables users to discover their data using mobile, web or desktop clients. QlikView allows organisations to build and publish flexible guided analytical applications where business users can access dashboards, analysis and reports, visualise and slice their data any way they need, use smart search and collaboration features to make collective and informed business decisions.
Yet even these organisations have found that many users are still left behind. These are the people in an organisation that regularly download data from various reports and dashboards and mash it up with other data they have collected to create their own analysis. These reports are more often than not created in Microsoft Excel and shared across the organisations. The problem with this approach is that they end up with multiple versions of the same report, processes that are neither repeatable nor scalable and yet these applications often become critical application in that business. While Excel solutions can be made enterprise ready with addition of SQL Server 2012 and SharePoint 2013 components, many organisations find that option too costly and complex to do.
This is where Qlik Sense comes in. Qlik Sense supports the business users with the ability to collect and merge data from different sources then explore, visualise and ultimately better understand their data without technical help.
With Qlik Sense every user is empowered to leveraged simple drag and drop techniques and smart visual objects to build an application and to explore their data and perform visual analysis. Users can create stories about their discoveries to share with colleagues by capturing and presenting their findings at a point of time using snapshots organised into guided pathways. This takes Qlik Sense from supporting individual analysis to driving communication of insights and facilitating collaborative decision making.
Qlik Sense does not have any restrictions on file sharing whether you use a free Qlik Sense Desktop or full product. The files can be saved as local files and shared with other users, exported to Qlik Cloud to be used by small group of invited users or shared via Qlik Sense server.
Qlik Sense provides true self service to data and analysis by business users. Business users can create and share their visual application without technical assistance while still enjoying the advantages of building their solution on a platform with a set of robust enterprise capabilities such as server side development, security, reusability and governance.
Qlik Sense will provide wide accessibility to data and analytics by business users which will drive innovations and increase market opportunity.
This is why Qlik Sense was developed. Try it yourself with the free desktop version.
You can read more about Professional Advantage and QlikView here.