I was reading the story about Kodak’s failure to recognise the impact of digital photography in Paul B. Carroll’s book Billon Dollar Lessons. The transformation of an industry, such as digital photography is obvious in hindsight, and the failure to react to a changing market can be devastating. Can we say the same about cloud computing? Is cloud computing about to wipe out traditional on-premise computing? Has it reached a tipping point?
I don’t think so. There is plenty of hype and some with good reason. But it’s important to distinguish between genuine market penetration and self-professed promotion.
Mobile phones have revolutionised the phone industry. However, they haven’t replaced landlines; they co-exist with them. I think the same will be true of cloud computing. It has a certain appeal and in some cases it will replace on-premise applications but I don’t think it will sweep it all away. We’ve had various flavours of cloud-based technology at our doorstep for a decade or two; internet banking is one such form. The concept of cloud is not new, but what is changing is the breadth and robustness of application deployment.
To me the tipping point has not been so much about the technology but more about the mindset. In recent years we’ve seen a willingness to embrace cloud-based solutions. Mainstream use of internet deployed applications and data storage has become accepted and ‘normal’. We’ve entered into the bell curve dome. No longer is cloud the domain of the early adopters.
One of the reasons digital photography took hold so quickly was due to overwhelming cost benefit implications. However, with cloud computing the associated costs are more complicated. It’s less easy to dismantle and segregate the elements that make up the cost benefit matrix. Whilst the price differential remains hazy, the shift in technology will be gradual.
Professional Advantage hosts its own a private cloud facility, sells cloud-based solutions and provides consulting expertise for cloud infrastructure requirements.
Blog written by Chris Pennington, Consultant to PA. The opinions expressed here are the personal opinions of the writer. Content published here does not necessarily represent the views and opinions of Professional Advantage Pty Ltd.
You can read other blog posts about the cloud here.
You can read more about Professional Advantage and the cloud, hosting and managed services here.