If you’re a Dynamics AX user, chances are you’ve heard of Microsoft’s latest ERP and CRM offering, Dynamics 365. You may know that Dynamics 365…
As an organisation grows, it is typical for processes to become more complicated. Employees who once managed both strategic operations and day-to-day tasks eventually hand over responsibility for getting things done to new team members.
When Microsoft Dynamics CRM 2015 was released late last year, it got people talking for all the right reasons. With an improved user interface, enhanced mobile capabilities and better business process automation, we’ve seen consistent demand for Dynamics CRM 2015.
For a business using CRM, keeping it up-to-date may just mean installing system upgrades. However, this ‘technical’ perspective misses the wider implication that CRM systems are typically interwoven with business processes and over time businesses evolve and change.
For any company looking to continually add value to the customer experience, it pays to know as much as you can about the customer. Things like how they came to be a customer, what they bought, what their experience has been like are all nuggets of information gold.
It’s a scenario that’s been faced by plenty of marketing managers: A senior executive announces to the marketing team that they want to promote a new product with a marketing campaign involving, as its centrepiece, a seminar for prospective customers.
Today customers are completing 65% of their decision making process before engaging a sales person. Depending on your content marketing strategy, you can either be part of the buying cycle, or you can miss out simply because you lack findable content.
With any technology implementation, as you race towards go live momentum is often at a peak. But how do you maintain this energy when the project is finished?
I was fortunate enough to attend Microsoft’s World Wide Partner Conference (WPC) in Washington DC last week and I have to say what a great experience it was and a refreshing view of what a Microsoft conference can be.
You’d think this is a simple topic. SharePoint, with all its extendibility and connectivity, should be the perfect tool for tracking all your customer related content in conjunction with tracking information in Dynamics CRM.