Working with customers to close a sale has become more challenging in the digital age. Customers are wiser when it comes to choosing providers as they can easily find content
Working with customers to close a sale has become more challenging in the digital age. Customers are wiser when it comes to choosing providers as they can easily find content
We are always looking for smarter ways to get more done in less time, and when it comes to finding ways to give more power back to sales and marketing
Sales and marketing alignment has received its fair share of scrutiny over the years. For sales, marketing simply isn’t producing the right content to help them convert more leads, and
As an organisation grows, it is typical for processes to become more complicated. Employees who once managed both strategic operations and day-to-day tasks eventually hand over responsibility for getting things done to new team members.
Ben is a self-confessed marketing geek. He’s fascinated by consumer psychology, and is always on the lookout for new ways to attract members to his local club where he works
Let’s take a look into the lives of two high-powered sales executives, Martha and George. The fictional pair have never met, but they do have a lot in common.
When Microsoft Dynamics CRM 2015 was released late last year, it got people talking for all the right reasons. With an improved user interface, enhanced mobile capabilities and better business process automation, we’ve seen consistent demand for Dynamics CRM 2015.
For a business using CRM, keeping it up-to-date may just mean installing system upgrades. However, this ‘technical’ perspective misses the wider implication that CRM systems are typically interwoven with business processes and over time businesses evolve and change.
A couple of decades ago Microsoft PowerPoint arrived and gave us the tools to for eye catching, information-rich slide presentations. Now, Office Mix is a free PowerPoint add-in (from Microsoft) that converts PowerPoint slides into interactive online presentations.
It’s a scenario that’s been faced by plenty of marketing managers: A senior executive announces to the marketing team that they want to promote a new product with a marketing campaign involving, as its centrepiece, a seminar for prospective customers.