The challenge for marketing leaders today, is to recognise the need for innovative and dynamic approaches to strategic decision making and incorporating them to continually drive marketing excellence while maximising bottom line benefits.
At our ‘Quintessential Marketer’ event, distinguished keynote speaker Malcolm Auld, will discuss the dramatic effects of the digital landscape on customer behaviour, the need to diversify your marketing channels and how to effectively & efficiently market in today’s digital world.
Additionally, Professional Advantage will discuss how they help others use technology to achieve a 360 degree view and deep understanding of their customers and prospects, whilst being able to analyse and automate marketing processes.
Malcolm Auld is Australia’s leading direct marketing educator, commentator and industry expert. His book ‘Direct Marketing Made Easy’ is the industry bible and the largest selling marketing text in Australia/NZ, while his book ‘Email Marketing Made Easy’ was the world’s first non-American book on the subject. At 22 Malcolm was National Marketing Manager of TNTGroup4. At 28 he was the youngest head of an Ogilvy & Mather office in the global network. Malcolm created the country’s first press commentary on direct marketing in Ad News – ‘Auld on Direct’; is a commentator on ‘The Small Business Show’ on Channel 9; and is now the consulting editor to Direct Magazine. He has also written and delivered certificate courses, workshops and seminars for industry associations, fundraisers and private companies, and has taught marketing executives in 18 countries.
Tuesday 20th March 2012
8.30am – 10.30am
Level 89, Eureka Tower, 7 Riverside Quay, Southbank
This event promises to be exciting and informative, so register today to reserve your place by clicking here: http://www.pa.com.au/microsoft/registration/qm.htm